C Class

Tagline: The Core AMG Platfor

C 43 AMG

C 63 AMG

C 300 AMG Line

C 43

C 63

1. Performance Brake Systems (Primary Hero)

Why: AMG owners care about stopping power and brake aesthetics.

Hero Products

• Performance ceramic brake pads (street + street/track)
• 2-piece slotted brake rotors
• Stainless steel brake lines
• Big Brake Kits (BBK) for C63 / E63

Messaging

“AMG power demands AMG-level braking.”

2. Exhaust Systems (Sound = Identity)

Why: Mercedes buyers modify for sound before power.

Hero Products

• Cat-back exhaust systems
• Valved exhaust systems
• Mid-pipes / resonator deletes (market dependent)

Messaging

“Unleash the AMG sound profile.”

3. Suspension & Handling

Why: AMG owners hate wheel gap and body roll.

Hero Products

• Coilover systems
• Lowering springs (entry-level mod)
• Adjustable sway bars

Messaging

“Lowered. Sharpened. Dialed.”

4. Aero & Exterior Styling

Why: Coupes + AMG Line buyers convert heavily here.

Hero Products

• Front splitters
• Rear diffusers
• Side skirts
• Duckbill / lip spoilers
• Carbon fiber mirror caps

Messaging

“Factory-plus aggression.”

5. Wheels & Spacers (High AOV Add-On)

Why: AMG fitment culture is strong.

Hero Products

• Hub-centric wheel spacers
• Performance lug bolts
• Flush-fitment kits

Messaging

“Flush fitment. OEM+ geometry.”

PLATFORM-SPECIFIC HERO PRODUCTS

C-Class (C43 / C63 / C300 AMG Line)

Tagline: The Core AMG Platform

Top Hero Stack

1. Performance brake pads + rotors
2. Valved exhaust systems
3. Lowering springs / coilovers
4. Carbon front lip + diffuser
5. Wheel spacers

Visual Order

• Brake close-up
• Rear exhaust angle
• Low stance side profile