E Class

Tagline: Executive Performance Builds

E 53 AMG

E 63 AMG (chat says focus on this for the market)

E 450 AMG LINE

E 350 AMG LINE

E-Class (E53 / E63 / AMG Line)

Tagline: Executive Performance Builds

Top Hero Stack

1. Big brake kits (BBK)
2. High-end exhaust systems
3. Adjustable coilovers
4. Subtle carbon aero
5. Luxury-performance interior accents

Visual Tone

• Darker
• More refined
• Less “tuner,” more “executive weapon”